Shahzad Younas’s Muslim dating software aided 15,000 partners meet and acquire married. He informs Amelia Heathman about contemporary love
- Amelia Heathman
- 25 July 2019 13:59 thursday
The phrase goes: ‘Muslims don’t date, we marry’, ” claims Shahzad Younas, creator and CEO for the Muslim matching software Muzmatch. “It’s a generalised expression but it hits the nail in the head. If I’m fulfilling a lady, we’re both thinking, is this individual wedding product? ”
Muzmatch is oftentimes dubbed the Muslim Tinder but Younas just isn’t therefore satisfied with the contrast.
It makes use of some typical structures that are dating-app such as for instance swipes and likes, but alternatively of centering on casual hook-ups it’s all about assisting Muslims find you to definitely marry.
Many Muslims are required to marry young and also to somebody associated with faith that is same. Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a suitable partner. That he decided to create an app that would make the dating process more “halal” — acceptable in religious law so it was back in 2014, after hearing his friends swap stories about dating struggles.
Younas quit their work as a good investment banker and invested half a year working 18-hour times to produce Muzmatch inside the room. Half a year after starting, the software had produced its very first wedding.
“A few got in contact to state ‘thank you, we got hitched due to your app’. I happened to be like, OK, this might be real, ” he said. The outcomes talk for themselves: Muzmatch has one or more. 5 million users plus some 15,000 partners ‘ve got hitched after meeting about it.
It produced title it me you’re trying to find? For it self outside of the Muslim community compliment of an advertising campaign that went regarding the Tube this past year featuring Lionel Richie singing: “Halal, is” with regards to rivals, the application ranks greater for packages compared to the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), in accordance with analytics company App Annie, so it’s no wonder the big relationship organizations attended knocking.
Younas won’t mention who, but claims they have been turned by him down everytime. “We’re for a objective to transform how Muslims across the world think of marriage, and obtain married. ”
Plenty of work gets into making certain Muzmatch is just a safe area for Muslims to talk and satisfy on the web. In 2016, the working platform introduced selfie verification to make sure everyone else regarding the software is who they do say they are. The organization features a group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.
Other privacy features are embedded. Users can request a chaperone be there in conversations regarding the software, such as for example a relative, as per an Islamic principle that whenever unmarried both women and men chat a party that is third show up. Users also can make sure they’ve no profile image to their account or details such as russian brides marriage for example their name that is full they may be as personal online as you can. “It’s about comprehending that Muslims are incredibly diverse so we don’t desire to force individuals down a specific road. We should be the safe room and offer top-level privacy to your users, ” says Younas.
Security is vital for any other reasons.
“We get lots of EDL types and Right-wing individuals providing that you great deal of abuse — putting up Bin Laden images and all sorts of that sorts of stuff, ” claims Younas. “The positive thing is they get spotted quickly and eliminated and we also can block those users in a permanent means. ” In the upside, Muzmatch comes with non-Muslims signing up since they are interested in the religion, such the 50-plus guy whom transformed into Islam after fulfilling somebody in the application. “The individual tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a tricky line to walk down but We think we’ve nailed it. ”
Therefore what’s next? The start-up has accomplished profitability by way of its premium paid-for tier however the stage that is next to keep to enhance the software and its own features, and expand the group and its own reach. “Purely for a figures foundation, one-fifth worldwide is Muslim, ” claims Younas. “On top of the, we estimate there remain 400 million Muslims who will be solitary and qualified. We have a look at that, and we’ve not really produced dent. ”
The start-up has today announced the close of a big Series A funding round for $7m to help Muzmatch in its mission. Investors included respected Silicon accelerator that is valley-based Combinator – Younas participated within the programme back 2017 – also as Luxor Capital.
“Shahzad has plainly made a thing that individuals want, ” states Tim Brady, someone at Y Combinator. “He is just a founder that is resourceful is hearing their users as well as in the procedure is rolling out a great solution for the Muslim community, in a manner that main-stream businesses have actually neglected to do. “
Beyond bringing individuals together, Younas also really wants to alter attitudes within the Muslim world in order for marriage is approached in a way that is modern. “My vision is the fact that whenever Muslims across the world think of engaged and getting married Muzmatch pops into the mind — plus it is like a clear, non-taboo move to make, ” he states. “I always think Muslims are five years behind the conventional, specially when it comes down to technology. Now it is time in order for them to get caught up. ”